Grand Cayman, Cayman Islands, October 16, 2012 –– Red Sail Sports Grand Cayman recently spent a week making sales calls to travel partners in the Denver area and then greeting customers face to face at the Colorado Dive Show on September 28 & 29, 2012. This was a concerted effort to increase its presence in Colorado’s active dive community. Red Sail Sports teamed up with The Reef Resort to offer a great dive package that was well received by divers shopping for deals at the busy consumer dive show.
John and Bette Warn of Morrison, CO were among the divers who stopped by the Red Sail Sports booth to say hello. Avid divers and underwater photographers, the Warns enjoyed their fourth dive trip to the Cayman Islands with a group of dive buddies in June. They all dove with Red Sail Sports for a week.
“Red Sails Sports diving on the East End was great,” said Bette Warn. “The dive masters were attentive and yet let us explore at our own level of diving experience, and they were so good to show us critters that we could photograph.”
“Colorado boasts the highest number of divers per capita of any inland state, and they are very active divers who travel to the Caribbean as well as other more exotic locations,” said Lynn Taylor owner of A-1 Scuba & Travel Aquatics Center of Littleton, Co and one of Red Sail Sports’ top dive travel partners. “My in-house travel agents book a large number of dive travelers per year and we also do approximately 12 group escort dive trips per year to various locations.”
Bette and John Warn epitomize the active dive traveler. “I have been diving for 18 years and have over 700 dives and John has been diving for 16 years and has over 600 dives,” said Bette. “We have been diving in many places: Australia, Belize, Yap, Hawaii, Palau, Fiji, Cozumel, Cayman, Thailand, Bahamas, Roatan, Solomon Islands, Galapagos, Sulawai and hopefully we will go to Raj Ampat next year in Indonesia.”
In the days leading up to the trade show a team that included Sarah-Jane Whitehill, Red Sail Sports Sales and Marketing Supervisor; Brittany Wilson, The Reef Resort Marketing and Public Relations Manager and Tina Hodgson, Cayman Islands Department of Tourism Representative for the Southwest, called on travel partners in the area promoting the Cayman Islands.
At A-1 Scuba & Travel Aquatics Center they toured the company’s new facility and met the travel agents.
“It was great to put a face to the name as we had been emailing with them for the longest time,” said Sarah-Jane Whitehill. “It was nice to be able to take our working relationship to a more personal level by actually meeting and getting to know one another.”
“We have had a very good relation with Red Sail for many years but my agents have been booking them for individual bookings even more of recent,” said Lynn Taylor. “Our customers have been reporting very favorably regarding their experiences with Red Sail in Grand Cayman.”
“These face-to-face meetings with the travel partners who send us customers year round allow us to build and strengthen personal relationships and enhance communications that are the basis for successful businesses," said Rod McDowall, Red Sail Sports Operations Manager. “We also want to reach out to those who may not be fully tapping into the dive travel market and introduce them to our remarkable diving here in the Cayman Islands.”
At the Colorado Dive Show Red Sail Sports joined the Cayman Islands Department of Tourism and other island dive operators promoting Cayman as the premier dive destination in the Caribbean. It’s warm clear water, dramatic walls, spectacular reefs and abundant sea creatures make Cayman an easy dive destination to sell. Just ask first time visitors Diana Caldeira and Erick Roden who traveled to Grand Cayman and Little Cayman with Betty and John Warn in June.
“This is our first trip to the Caymans and I enjoyed the diving very much,” said Caldeira. “Grand Cayman was beautiful. We all had a fabulous time and Red Sails did an excellent job.”
“Diving was a huge part of the draw for me to visit the islands,” said Erick Roden. “The reef is in very good condition, some of the best I've seen in the Caribbean for sure.”
Of course Bette Warn doesn’t have to be sold – she is convinced.
“I would definitely recommend the Cayman Islands to anyone who has not been there, as the diving is the best in the Caribbean, the cost is reasonable and the travel to and from is fast and easy to accomplish,” she said. “Even for those who have been there, it is fun to compare our positive experiences and the beautiful healthy reefs. We will definitely be returning."